March 21st every year is World Sleep Day, aimed at raising public awareness of the importance of sleep and promoting good sleep hygiene habits. Sleep is an indispensable part of maintaining life and health, and is crucial for the physical and mental health of the human body. The 2023 China Healthy Sleep White Paper released by the China Sleep Research Association shows that over 60% of respondents have sleep problems. In addition, according to the World Health Organization, approximately 1 billion people worldwide suffer from sleep disorders. Sleep disorders have become a global public health issue. The demand of consumers in the Sleep 3.0 era is to sleep healthier, among which green and healthy sleep functional ingredients such as natural Plant Extracts, minerals, and trace elements are increasingly favored by consumers. In this article, Shiyanhui will take stock of popular ingredients, innovative ingredients, and new sleep aid products from major countries around the world. 01 Chinese market
According to data from iMedia Consulting, the size of the domestic sleep economy market will reach 495.58 billion yuan in 2023, and it is estimated to reach 658.68 billion yuan in 2027. With the increasing demand from consumers to improve sleep quality, the supply categories of sleep aids and health products have increased. Facing sleep problems, 63.2% of Chinese consumers will choose to purchase sleep aid products, which have a high acceptance rate. 1) Popular ingredients In addition, according to the research report, the market size of sleep health products in China was approximately 24.2 billion yuan in 2021, accounting for 6.5% of the entire sleep economy. It is expected to approach 80 billion yuan by 2025. Among the top ten added ingredients in China's sleep health product market in 2022, melatonin, GABA, Vitamin B6, sour jujube kernels, Poria cocos, lilies, probiotics, tryptophan, enzymes, and ginseng occupy the main position, among which melatonin remains the most popular raw material. Recently, the new food ingredient Coastal Pine Bark Extract was publicly solicited for opinions. According to reports, anthocyanins extracted from pine bark can improve the sleep quality of middle-aged women (satisfaction with falling asleep and waking up), and also improve temporary fatigue in their daily lives. I believe that if the extract of coastal pine bark can pass the review of new food raw materials as soon as possible, it will enrich the product line of food enterprises. Jung has launched a new product called melatonin tablets, which uses a dual formula of "melatonin+vitamin B6" and works together to improve sleep. Sanyuan has launched a milk product related to sleep assistance - Ultimate Good Night Pure Milk. The product claims to have a native melatonin content of up to 12500pg/box, suitable for people with high life pressure, poor sleep quality, and difficulty falling asleep. The overseas version of Melatonin Flash Release Tablets launched by Thompson Beckett contains 3 milligrams of melatonin factor, which helps regulate sleep status and assists sleep. Adopting micrometer level thin film technology, the product thickness is only 0.08 millimeters, and taking one tablet orally before bedtime is not a burden. The sleep gummies launched by BUFFX contain five major plant ingredients, namely GABA, L-theanine, passion fruit, Italian honeysuckle, and vitamin C. Among them, passion fruit can promote the effective absorption of GABA, release stress, and improve sleep. Yili has launched its first sleep aid formula for adults - Yili Xin Huo You Xiang Shan Di Formula, which includes ingredients such as sour jujube kernels, Poria cocos, tea theanine, and walnut peptides. Through precise formula, the sleep aid effect is maximized, injecting new vitality into the adult nutrition industry. 02 Japanese market
1) Popular ingredients
According to the statistics of functional labeling food declaration data in Japan by Shiyanhui, GABA is the most commonly used sleep aid ingredient, in addition to various commonly used ingredients such as hyperoside and isoquercetin from Rahma, as well as saffron. 2) Innovative components
A recent randomized, double-blind, placebo-controlled, crossover study conducted by Nihon Co., Ltd. confirmed that consumption of Cordyceps sinensis significantly improved sleep onset and sleep maintenance (Factor II). And there was also an improvement in drowsiness (factor I) when waking up. The results indicate that Cordyceps sinensis is a food ingredient with the potential to improve sleep. In terms of functional demands, the Japanese food market is no longer solely pursuing sleep function. A large number of sleep+products have emerged, including relieving fatigue and stress, lowering blood pressure, maintaining skin moisture, and so on. In addition, the needs of women have also received widespread attention in the Japanese market, with many products targeting the health of middle-aged women emerging. Futonto Co., Ltd. launched a mixed fermented tea called くらぼプリみかん発, which contains hesperidin extracted from citrus mixed fermented tea. It has the function of improving sleep quality, relieving fatigue, and restoring skin surface temperature. PLUS Calpis Sleep&Intellectual Activity Care is a dairy beverage containing Bacillus subtilis CP2305 strain, which has functions such as relieving psychological stress, improving sleep quality (sleep depth), and regulating the intestinal environment. During the same period, Tokugawa Beverage Co., Ltd. also launched products related to immunity and weight loss. The "Sleeping Forest Cocoa Powder" launched by Co., Ltd. contains 100 milligrams of GABA and 100 milligrams of glycine, which can be mixed with hot milk or hot water to relieve stress and improve sleep quality. 03
European and American markets
1) Popular ingredients
According to an analysis of Amazon's top 100 best-selling sleep products by Shiyanhui, the popular sleep ingredients in the US market are mainly melatonin, L-theanine, South African drunken eggplant, GABA, chamomile, elderberry, and other ingredients. The melatonin market is ahead of other components and maintains a fast growth rate. According to Future Market Insights, the expected size of the melatonin sleep supplement market in 2022 is $474 million, and it is expected to reach approximately $1.056 billion by 2033, with a compound annual growth rate of 7.6%. PLT Health Solutions has launched an innovative ingredient called Serezin Restorative Sleep+Pain Relief, which is made from a proprietary synergistic mixture of serrated frankincense and ginger extract. It has been clinically proven to effectively reduce pain, support sleep, and aid in emotional health. In an unpublished double-blind study targeting pain patients with sleep disorders, 60 middle-aged and elderly participants took 300 milligrams of Serezin daily for four consecutive weeks. The results showed that in just one week, the Serezin group enjoyed better restorative sleep, with a 64% improvement in sleep quality and an 85% and 83% improvement in sleep duration and efficiency, respectively, compared to the comfort group. OLLY's new product, Maximum Strength Sleep Capsules, is mainly made from melatonin, which helps to fall asleep quickly. It also naturally extracts four major raw materials: L-theanine, chamomile, passion fruit, and lemon vanilla to help relieve stress and improve sleep quality.
Glycine magnesium powder contains 120 milligrams of glycine, which helps maintain calmness and prepares the body for good sleep. In addition, magnesium helps maintain energy and supports normal bone, muscle function, sleep, and intestinal health. The new product of Good Night Tea launched by Traditional Medicinals uses organic herbal ingredients such as chrysanthemum, elm, cinnamon, passion flower, hops, and dried water extracts from grass roots to support respiratory health and have sedative, soothing, and sleep enhancing effects. Alice Mushrooms chocolate contains organic dark chocolate derived from 100% fruiting mushrooms, including organic ganoderma, chamomile, theanine, magnesium, zinc, and other ingredients. It helps alleviate tension and insomnia, promotes relaxation and stress relief, and promotes a healthy sleep pattern. 04
Summary
In the global trend of pursuing healthy sleep, markets in China, Japan, and Europe and America are all launching innovative sleep products. These products mostly use natural ingredients, aiming to improve sleep quality, relieve stress and fatigue. As the sleep market continues to heat up, how to win the market through innovation in products and raw materials has become crucial.
March 13, 2024
