Muscle health is a promising track. The sports nutrition market is growing rapidly. The "2023-2028 China Sports Nutrition Food Market Survey and Industry Outlook Forecast Special Research Report" released by the China Academy of Commerce shows that the size of China's sports nutrition food market reached 6 billion yuan in 2023, with an average compound annual growth rate of 23.25% in the past five years. It is predicted that the market size of sports nutrition food in China will reach 7.4 billion yuan by 2024. At the same time, from the perspective of global market development, the sports nutrition market is also moving towards segmentation, with muscle health being a promising direction. Today we will introduce 5 materials related to muscle health.
01
Muscle health ingredients
1. Creatine monohydrate
It is reported that dozens of new studies on creatine are emerging every year, and the regulatory progress of this raw material in the global market is also accelerating. From a health perspective, creatine can support better muscle mass and is suitable for both males and females. Especially for the female population, creatine not only has potential benefits in muscle health, but also in women's health. Previously, creatine was mainly used in the athlete population, but with the continuous deepening of research on it, the potential of this raw material in muscle health, cognitive health, and women's health has been discovered, which has also driven the rapid growth of creatine in overseas markets. In the long run, creatine will be a great product upgrade ingredient in the sports nutrition market. Specific understanding of creatine: increase by 120%! Why is creatine, which is declining in the domestic market, experiencing high growth in the North American market? From an application perspective, many brands have already launched related products, such as Garden of Life, a brand under Nestle Health Sciences, which has launched a series of sports nutrition new products. One of them uses a combination of creatine monohydrate and probiotics. By using specific production processes to micronize this odorless creatine powder, it is easier to add to the product formula, and the absorption and utilization by the human body are also relatively high. 1 billion CFU of Bacillus subtilis DE111 was also added to the product ®。 2 β- alanine
β- Alanine is relatively widely used in products targeting pre exercise scenarios. It can help users have better strength while reducing fatigue during training. Meanwhile, similar to creatine, β- Alanine may also have the potential for cognitive health direction. Cellucor C4 has launched pre sports products. The core ingredient of the formula is a C4 sports performance mixture, which includes creatine, caffeine β- Alanine complex raw materials. It is a popular product on the Amazon platform.
3. Beet root/Citrulline malic acid
Although these two raw materials come from different sources, they can both increase the production of nitric oxide (NO), thereby benefiting blood flow and nutrient delivery. Therefore, it can help users cope with fatigue and achieve better exercise results. It is worth mentioning that, unlike some ingredients, the experience of these two ingredients is obvious. Users only need to take them 30-60 minutes before exercise to feel the effect. From the formula perspective, these two ingredients can be paired with caffeine to achieve better results in dealing with fatigue. However, as many people have a clear perception of the side effects of caffeine, perhaps more exploration of the formula will help these two ingredients occupy a larger market. PrimaForce launches L-citrulline malic acid powder products, mainly focused on supplementing pre exercise scenarios. 4. Magnesium
Magnesium has been a highly anticipated and rapidly growing raw material in the market in recent years. Magnesium can help muscles relax better after exercise and has relevant scientific research support. Traditionally, magnesium has long been popular among bodybuilders, but now it is moving towards a broader market. Magnesium is relatively easy to obtain through a balanced diet, however, more than half of adults still do not reach the recommended daily intake, which provides a foundation for magnesium supplementation and market development. Optimal Nutrition has launched products aimed at muscle health and endurance. The formula mainly consists of a combination of magnesium and zinc, suitable for both men and women who are passionate about sports. 5. Omega-3 fatty acids
The appearance and redness of Omega-3 fatty acids from sources such as fish oil and krill oil are mainly due to the benefits of cardiovascular health, but increasing research has found that they can be used for muscle health. Unlike what was mentioned earlier, it is mainly aimed at muscle recovery after exercise and is a good raw material that can be used for post exercise recovery. In addition, Omega-3 fatty acids can also be used to reduce muscle soreness and joint health. There are currently relevant clinical studies available. Moreover, the intake of EPA and DHA in the diet of most people is relatively low, indicating that this raw material may have a long application cycle in the market. For example, Norwegian brand Zooca has launched Zooca Sport to expand its presence in the European and American markets. It is worth mentioning that its Omega-3 fatty acid source is unique, coming from a species of copepod marine plankton called Calanus finmachicus. The company plans to capture the market with sustainable Omega-3 fatty acids and products. At present, many of the ingredients mentioned above are rapidly growing in the global market and can be used in sports nutrition products in China. However, consumer awareness of some ingredients is still relatively unfamiliar in the local market, which may be the reason why these ingredients have not become popular in China.
April 17, 2024
