The Homology of medicine and food is becoming one of the key "tools" for breaking through the nutrition and health industry, but the homogenization of products, the concept of developing products with homology of medicine and food, and how to develop them are still major challenges. The Medicinal and Food Homogeneous | Nutritional Products Development Alliance initiated by Zhitiqiao will fully provide multi-dimensional support for enterprises in the development of medicinal and food homologous products, including but not limited to market information, technology/scientific research/regulatory review and other resources. Our perspective is not limited to domestic markets, but also to domestic and international trends, in order to develop Tisilu for local products. The following article is an insight from Hitotsubashi on how the Japanese market is developing oyster products. The current development status of most medicinal and food sources is "blooming inside the wall and fragrant outside the wall", and the oyster we are going to share today is one of them. This article will explore the new product development trends of oyster products in the Japanese market, analyze the new trends, provide insights, and provide more inspiration for local market product development. Oysters are a traditional marine ingredient that has been used in the health food industry for many years. It is rich in vitamins (A, B, D, E, etc.), minerals (zinc, iron, selenium, chromium, magnesium, etc.), glycogen, taurine, etc., especially the essential trace mineral zinc, which cannot be produced by the human body, has a relatively high content.
01
Stable supply of oyster extract
The ingredients of oysters sold in the health food market are mostly extracts and concentrated extracts. The principle is to extract meat soup from oyster meat, remove water, and make the original liquid, but there are differences in the manufacturing process. The oysters used in the Japanese market mainly come from three regions: Seto Inland Sea, Hokkaido, and Sanriku. From the perspective of production in each county, Hiroshima Prefecture has a high output of approximately 17100 tons, accounting for over 60% of the total output. According to the county, due to the rise in seawater temperature and low rainfall, the growth situation in 2023 was significantly poor, but since the beginning of 2024, the growth situation has improved. The products imported from overseas mainly come from three markets: China, South Korea, and India. The raw material prices range from around 8000 yen to 30000 yen per kilogram, with major raw materials and OEM manufacturers including Maruyama Pharmaceutical, Sun-F, Yamato Hanfang, Matsudo, and others. In terms of raw materials, there are ingredients on the market that are rich in oyster peptides, fermented by lactic acid bacteria, and can remove the unique odor of oysters. Regarding raw material prices, although the fuel costs of aquaculture vessels and factory energy costs are increasing, suppliers have stated that they are making efforts to maintain the status quo and have adjusted the prices of related products. Overall, the supply of oyster extract in the Japanese market is relatively stable. Japan has abundant marine resources, including a foundation for oyster farming. Many oyster extracts are produced locally in Japan, so the supply is relatively stable, and the price range fluctuates with the annual output, production costs, and other factors. Traditional application track, energy+liver protection
Oyster extract can currently be applied in Dietary supplements, food, beverages, jelly and other categories, with health directions including vitality support, liver health, and daily health maintenance. In addition, the development process of functional foods has added consumption scenarios related to "fatigue", "sleep", "stress", etc. Sales manufacturers are also actively exploring new markets. Liver protection track
With the increasing awareness of health among Japanese consumers, the market demand for liver protection products is also increasing. Especially in the context of economic development and increased work pressure, people's attention to protecting liver health is constantly increasing. In recent years, some companies have started to apply oyster extracts to liver protection products, such as in the form of liver protection tablets, beverages, or oral liquids. These products usually add other herbal ingredients or vitamins to improve liver protection and attract more consumers. For example, Inoue Hanfang Pharmaceutical Co., Ltd. has launched a functional label food, mainly formulated with oyster extract, curcumin, and ornithine. The product is in tablet form and is mainly used for liver health. In addition, Yuuki Pharmaceutical has launched a fermented curcumin product, which mainly consists of fermented turmeric powder, L-ornithine hydrochloride, clam extract powder, oyster meat extract powder, pig liver hydrolysate powder, turmeric extract powder, etc. The application scenario is for drinking alcohol to protect the liver, and the product dosage form is tablet. It is evident that there are distinct differences between China and Japan in liver protection products. At present, the domestic liver protection market mainly focuses on silymarin, followed by traditional Chinese herbs or medicinal and edible homologous substances, such as kudzu root, Fructus Aurantii, dandelion, goji berries, etc. The Japanese liver care market is mainly based on ingredients supported by modern nutritional research, such as taurine, glycine, vitamins, etc. Curcumin is also one of the main ingredients. Energy support track
Oysters are rich in nutrients such as protein, vitamins, minerals, and amino acids. These nutrients are essential for the body to obtain energy, and oyster extract is a relatively conventional formula in the development of energy support products in Japan, often mixed with vitamins and amino acids. Orihiro has launched a concentrated oyster extract product, which mainly consists of concentrated oyster meat extract, zinc containing yeast, lactose, Vitamin B6/12, etc. In addition to containing 12 milligrams of essential mineral zinc, it also strengthens B vitamins, which can be used for daily energy supplementation. The product is formulated as a pill. In addition, Ito Hanfang Pharmaceutical Co., Ltd. has also launched a product related to oyster extract, presented in the form of a combination of various raw materials, including turtle extract, oyster meat extract, egg white hydrolysate, prepared royal jelly, zinc containing yeast, arginine, niacin, etc. The main target scenario is energy supply, and the product dosage form is concentrated beverage. Among energy products containing oyster extract, the male population is mainly the main group. Companies have stated that "male users have a high purchase rate and good repeat rate", and "the number of stores selling this product has increased, resulting in double-digit sales growth.". At present, many companies have launched vitality products that combine maca, garlic, and other related products, targeting mainly men.
03
New Market Direction, Sports Nutrition+Women's Health
Sports nutrition direction
Oyster extract is rich in protein, which is an important nutrient for muscle growth and repair, and is suitable for use in protein supplements or protein bars and other products. At the same time, oyster extract also contains rich minerals such as zinc, iron, calcium, as well as amino acids, which have certain potential applications in maintaining physical fitness, bone health, and sports supply. KSN is a company specializing in sports supplements, and its OYS products are mainly aimed at providing energy support for the active population. The product formula is oyster meat extract, which contains balanced amounts of various minerals such as zinc, vitamins, amino acids (including taurine), and glycogen, all of which have obtained "Informed Sports" certification. Chondroitin is a viscous and elastic component found in cartilage, which is a type of mucopolysaccharide that decreases with age. Oyster extract also contains a certain amount of chondroitin, so it is often used in combination with other components in joint health products. Based on this, DHC has launched a product for joint health, mainly consisting of maltitol, mucopolysaccharide protein powder, chicken cartilage extract powder (containing type II collagen and chondroitin sulfate), oyster meat extract powder, zinc containing yeast, concentrated whey active protein, etc. The product dosage form is pills. The sports nutrition market in Japan has shown a rapid growth trend in recent years, mainly focusing on amino acids, vitamins, minerals, proteins, etc. Oyster extract, based on its potential in areas such as fatigue, stress, and energy support, is expanding its application in the sports field, which has also led to an increase in product sales. Multiple products have obtained anti doping certification. Women's Health Direction
In terms of women's health, oysters are rich in zinc, iron, vitamins B1, B2, vitamin E and other elements, which have certain application potential in women's oral beauty. General Oyster of Japan launched a product for women's skin health in 2023, with the main formula including oyster extract powder, vitamin D, and the product dosage form being pills. Be+has also launched a product containing collagen and oyster meat extract, mainly including fish collagen, oyster meat extract, rose fruit, chondroitin, astaxanthin, oligosaccharides, and vitamin P. Oyster meat extract contains trace nutrients such as vitamins, minerals, and amino acids, which have certain potential in maintaining skin health. In addition, Japanese OEM companies also hope to use oyster extract in the development of fertility related supplement products, and expect to use them in the formulation of women's care products. They have also received many inquiries from overseas orders.
04
More diversified product formulations
In Japan, oysters are widely used in common foods, including soy sauce, soup, dishes, etc. Hiroshima Yangma Commercial Co., Ltd. launched a Oyster soup product, the main component of which is the concentrated powder of oyster extract. The product is also quite convenient to use, just mix 1 bag of powder with hot water, and can also be used as a soup for Western dishes, such as stews, pasta soup, etc. Functional food is one of the main directions for the application of oysters in Japan, mainly in capsules and tablets. In recent years, more and more companies are developing new dosage forms, and beverages are one of them. Japan Clinic has launched an oyster beverage consisting mainly of oyster meat extract, taurine, vitamin C, niacinamide, etc. The oyster meat extract is gently extracted with hot water to retain the activity of its nutritional components. In Japan, the application of oyster extract is very diverse. It can be used as a food additive in seasonings, biscuits, snacks, and as a nutritional supplement in functional label foods and dietary supplements, from energy supplementation to exercise nutrition and women's health. With the increasing focus of consumers on health and beauty, as well as the drive of technology and innovation, the demand for oyster extract products in the Japanese market is expected to continue to grow. Looking back at China, the current domestic oyster products mainly include fresh oysters, processed products (such as frozen oysters, pickled oysters), and related health foods. In contrast, the product development of oysters in the domestic market is not yet very in-depth, and related scientific research still needs to be further explored. At present, oysters have a medicinal and edible identity in China, and oyster peptides are managed as ordinary food. The compliance of the products provides more innovation for market-oriented applications. In the future, enterprises need to make efforts in technology, supply chain stability, product innovation, and other aspects.
Shaanxi Huike Botanical Development Co., Ltd. a integrated enterprise which is focus on natural products, plant extract related products and services.We mainly focus on pharmaceutical, functional food, Freeze-dried powder,Natural Pigment,Homology of medicine and food,beverages and other business services.
For more information about inulin, please contact us!
Email:marketing@huikes.com
2024-05-10
Shaanxi Huike Botanical Development Co., Ltd.
