In recent years, the popularity of plant-based foods has continued to soar, with plant-based milk, plant-based snacks, plant-based yogurt, and even plant-based seasonings It has become a hot topic in the food industry. As a plant protein with natural advantages of nutrition and health, it is even more important to seize opportunities in the new consumer trend and provide consumers with high-quality products that balance deliciousness and health. With the increase in disposable income of the Chinese people, their pursuit of quality of life is constantly improving, and industry consumption is also continuously upgrading. In addition to emphasizing the taste experience of products, there is also an increasing focus on the health benefits brought by food and beverages. Protein, as an essential nutrient for the human body, has gradually become a new hot topic in market consumption. More and more corporate brands are seizing opportunities in the trend of consumption upgrading to provide consumers with high-quality products that balance deliciousness and health. At the same time, consumers are increasingly paying attention to plant-based products, and plant-based protein products have become a trendy lifestyle for more consumers in the future based on personal health and global ecosystem concerns. 01
Global Plant Protein Market Situation
According to Markets and Markets, the global plant protein market is expected to be worth $18.5 billion in 2019 and is expected to reach $40.6 billion by 2025. Plant based protein products come from plants, such as soybeans, wheat, and peas. The categories of plant protein applications include protein drinks, dairy substitutes, meat substitutes, protein bars, nutritional supplements, processed meat, poultry and seafood, baking, food and sports nutrition products. The application of plant protein can enhance the nutritional and functional characteristics of products, such as texture, emulsifying properties, solubility, stability, and adhesion.
The application of plant protein in new global food and beverage products is also continuing to grow. According to the global food and beverage new product data tracked by Innova's global new product database, the proportion of plant protein claims used globally continued to increase from 2014 to 2018, except for North America, the Middle East, and Africa. Despite a decrease in the proportion of new product releases in North America, the proportion of related new product releases remains globally leading, accounting for 15.4% of its total new product releases in 2018. The application proportion of plant protein claims in the Asian region has grown the most significantly, accounting for 13.4% of its total new product releases in 2018, an increase of+2.4% compared to 2014. 02
Plant protein power surges out
The huge market size provides opportunities for many niche proteins to stand out, with pea protein, lupine protein, chickpea protein, algal protein, and others competing to launch, and the plant protein market is showing a diverse trend. pea protein
More and more consumers are actively seeking a high protein diet, and peas have become one of the hottest food ingredients in recent years. Data shows that global pea protein consumption has doubled compared to 2015, reaching 275000 tons. By 2025, global pea protein consumption is expected to increase to 580000 tons. From the market perspective, biscuits and beverage products mainly made of peas are emerging in people's vision. For example, Bolthouse Farms, a subsidiary of Jinbao Soup, announced the launch of a plant-based milk containing 10 grams of pea protein per serving, with four flavors including vanilla, sugar free, chocolate, and plain. Chickpea protein
Chickpea protein has high nutritional value, containing 18 amino acids with a total amino acid content of 869mg/g and an essential amino acid content of 353mg/g, which is close to the ideal protein amino acid composition recommended by WHO/FAO (360mg/g). In terms of product application, chickpeas have a neutral taste and can greatly reduce the use of additives. From spreading soy sauce to replacing dairy products, plant-based meat, and even snacks, chickpeas are becoming increasingly widely used. For example, Yuandou Fuxing was established in 2019 and has been deeply involved in the development of legume snacks. At present, our company has a series of products including slow roasted chickpeas, pure steamed chickpeas, chickpeas puff strips, chickpeas and oatmeal biscuits. Lupin protein
The rapidly growing vegetarian population, coupled with increasing attention to health and the environment, is also a rising star in the plant protein market. As a high-quality source of protein, 1 cup (166 grams) of saltless boiled lupine beans contains approximately 198 calories, 26 grams of protein, 16 grams of carbohydrates, 5 grams of fat, and 5 grams of fiber (equivalent to 17% of the recommended daily value). In addition, lupine beans are rich in trace nutrients such as manganese, copper, magnesium, phosphorus, potassium, and zinc. Due to its unusual taste and high nutritional value, lupine beans are becoming increasingly popular in snacks, protein bars, dairy substitutes, and ice cream products in other parts of the world. For example, Lupii, a legume snack brand founded by Stein and Dempster, uses non genetically modified lupine beans grown in the Mediterranean Basin to create snack protein bars that are popular among consumers. algae protein
With the rapid development of protein research and the increasing demand for plant protein, algal protein is also considered one of the excellent protein sources. The study found that edible algae contain 8 kinds of amino acids necessary for human body, and the composition is reasonable. It has an auxiliary therapeutic effect on hypertension, diabetes, cancer and other diseases, and has broad market prospects in the field of functional food. For example, Suja Fruit Drink, which has always been based on cold pressed fruit juice, has launched an organic fruit and vegetable juice with added "Chlorella" and "Spirulina", providing consumers with a refreshing product experience. For over a decade, plant protein has been an important health trend. For many new consumers entering these categories, especially the new generation, their motivation is no longer just personal health and well-being, but broader environmental friendliness.
Shaanxi Huike Botanical Development Co., Ltd. a integrated enterprise which is focus on natural products, plant extract related products and services.We mainly focus on pharmaceutical, functional food, Freeze-dried powder,Natural Pigment,Homology of medicine and food,beverages and other business services.
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2024-02-26
Shaanxi Huike Botanical Development Co., Ltd.
