What should beverage brands pay attention to in 2024? The leading custom beverage development company Flavorman has released its annual forecast. Flavorman provides valuable insights into taste, ingredients, and strategies that will shape the beverage industry in the coming year. 2024 "Sweet and Spicy" Fusion
Flavorman predicts that by 2024, the popularity of the "sweet and spicy" fusion will significantly increase, in which the taste of fruits cleverly blends with the distortion of spiciness. Flavorman stated that this innovative taste trend is expected to attract consumers' taste buds during the New Year period. Whether it's spicy Margarita cocktails, tea drinks, or non-alcoholic cocktails, consumers can see more "sweet and spicy" fusion in 2024. The formula for indulgent taste and health awareness in 2024
In addition, Flavorman has noticed an increasing demand for indulgent flavors while maintaining a focus on health conscious formulas. Flavorman pointed out that by 2024, people will increasingly crave indulgent flavors such as sugar cookies, brownies, and red velvet, but all of these are labeled as low calorie. According to Flavorman, 2024 is expected to become a year for people to become addicted to self-care in a health conscious way, from preparing enticing functional drinks to satisfying people's craving for sweetness, to making RTD cocktails that do not disrupt calorie balance.
Net zero emissions in the beverage industry in 2024
The trend towards simplicity in 2024 is consistent with a broader shift in environmental awareness. Flavorman acknowledges that major players in the beverage manufacturing industry are striving to achieve net zero emissions and predicts that other companies in the beverage industry will follow suit. Artificial Intelligence and Beverage Development in 2024
Flavorman also pointed out the emerging role of artificial intelligence (AI) in beverage development and recognized startups that use AI to analyze consumer preferences and simplify production processes. While predicting the normalization of artificial intelligence and robotics technology in the industry, Flavorman emphasizes the importance of preserving "humanization in the process". Artificial colors and additives will no longer be used in 2024
By 2024, Flavorman is expected to no longer use artificial colors and additives. Kristen Wemer, Chief Technology Officer of Flavorman, said, "Less raw materials, lower costs, and better for everyone."
Cooperation in the new beverage industry in 2024, with diversified products
In the brand field of 2024, Flavorman experts predict that beverage brands will enter new areas through cooperation and product diversification. Whether it is the alliance between non-alcoholic brands (such as tea) and alcohol brands, or vice versa, or even candy companies entering the beverage market through strategic cooperation, the Flavorman team predicts that there will be more brand collaborations and market expansion in 2024. Flavorman stated that this trend highlights the company's commitment to innovation strategies aimed at establishing an effective market position. At the forefront of this collaborative brand movement is the collaboration between local craft breweries and coffee/tea companies. Eternal classics such as beer, coffee, and tea are transcending traditional limitations, and craft brewers are launching a range of creative flavors such as IPAs, apple cider, bourbon barrel malt, strong dark beer, and sour beer. In this dynamic environment, coffee/tea seamlessly connects with the wave of innovation, ushering in an era of innovation that breaks boundaries.
January 10, 2024
