Edible mushrooms, as a food ingredient that conforms to the concept of "medicinal and edible homology," have received significant attention from enterprise researchers. In the context of "medicinal food homology", the research and development of functional edible mushroom foods is of great significance, and their market prospects are very clear, which also conforms to the public's demand for "medicinal food homology" foods. Under such historical opportunities, researchers should seize the opportunity to develop functional edible mushroom foods.
01
The Origin and Development of "Medicine and Food are Same Source"
The concept of homology between medicine and food has been formed through a long history of development. During the Tang Dynasty, the concept of "medicine and food have the same origin" was proposed in the Yellow Emperor's Inner Canon Tai Su. "Medical food homology" refers to ingredients that have both pharmacological effects and can be consumed as food. In the long-term historical development process, the concept of Chinese medicine and food culture has become relatively mature. Dietary therapy is one of the core contents of the concept of "medicine and food have the same origin". Dietary therapy mainly uses diet to achieve a balanced state of the individual's body and ensure physical health. Compared to taking medication directly, dietary therapy has a slow adjustment time and a long cycle, so it is not valued by people. According to medical requirements, a reasonable diet can regulate body balance and promote health over time. Dietary therapy focuses more on "therapy", which can help the body recover health and achieve therapeutic effects.
02
The necessity of building an innovative and entrepreneurial platform for the research and development of functional edible mushroom foods
2.1 The competition in the market for medicinal and edible products is fierce, requiring innovative consumption scenarios for edible mushrooms
The concept of medicinal and food homology originated early in China, and currently there are also related medicinal and food homology products on the market, as well as some well-known health products, occupying a certain market share. From the current variety of medicinal and food products on the market, there are relatively few functional foods with edible mushrooms. The most impressive functional foods with edible mushrooms are monkey head mushrooms, cordyceps sinensis, etc. However, these edible mushroom products are not well promoted, resulting in a lack of understanding of the product. In addition to domestic edible mushroom functional products, many foreign medicinal and edible homologous products have also entered the Chinese market, such as medicinal and edible homologous products from countries such as Japan, South Korea, and Southeast Asia, which occupy a certain share in the Chinese market. The existence of these competitive products has had an impact on the research and development of functional edible mushroom products in China. It is obviously very important to find the right research and development perspective and market entry point. 2.2 The deep processing of edible mushrooms is relatively weak, and it is necessary to introduce the driving force of scientific research and technological innovation
At present, research on functional products of edible fungi in China mainly focuses on cultivation, and has not yet delved into the relevant pharmacological research on the medicinal and edible homology of edible fungi. Edible mushrooms themselves are quite unique and require high requirements for picking, transportation, and processing. When developing functional edible mushroom products, enterprises should pay attention to the quality and safety of the products. At present, there are relatively few rare wild mushroom resources in China, which limits the research and development of edible fungi with medicinal and edible homologous varieties. Although there are medicinal and edible products such as Cordyceps sinensis and Ganoderma lucidum in the market, the market for these medicinal and edible products is relatively small, coupled with limitations in research and development technology, resulting in unsatisfactory sales of medicinal and edible products such as Cordyceps sinensis and Ganoderma lucidum. The low level of scientific and technological content and limited sales market result in fewer functional edible mushroom products that can compete with other health products.
03
Under the background of "medicinal and edible homology", the research and development, innovation and entrepreneurship path of functional edible mushroom foods
The bottleneck problem faced by the development of functional edible mushroom foods is essentially a lack of innovative talents. Therefore, the construction of innovation and entrepreneurship platforms is the key to breaking this bottleneck. In the context of "mass entrepreneurship and innovation", it is necessary to establish a college student innovation and entrepreneurship platform based on the edible mushroom functional food industry, and promote the development of the edible mushroom functional food industry towards high standards, high technology, and high efficiency from the dimensions of technology, management, and market. 3.1 Fully tap into the unique advantages of edible mushrooms and explore potential consumer markets
China has a wide variety of edible mushrooms and abundant resources, which has laid a solid foundation for the development of functional edible mushroom products. Different varieties of edible mushrooms are rich in different types of nutrients, so researchers should fully leverage the advantages of edible mushrooms and actively research functional products of edible mushrooms. Researchers classify and develop existing edible mushrooms in China, fully understanding the nutritional elements rich in each type of mushroom, and based on this, develop different series of functional edible mushroom products to help consumers understand the nutritional elements rich in each type of mushroom and purchase targeted products. Developers should be good at promoting the advantages of functional mushroom products. They can hold mushroom health talks, lectures, distribute trial products, and other channels to allow consumers to have a close understanding of the advantages of functional mushroom products, and then purchase these products to attract more consumer attention and expand the market share of functional mushroom products. 3.2 Focus on the research and development of health functions of edible mushrooms, and innovate extraction processes
The health function is the most important function of edible mushroom functional products. Developers can focus on the research and development of edible mushroom health functions when developing functional products. As a food ingredient, edible mushrooms have a relatively short storage period, so developing them into functional health products for edible mushrooms can help compensate for the shortcomings of edible mushrooms and extend storage time. When developing functional products from edible mushrooms, developers should choose the optimal research and development plan, so that after multiple processing, the nutritional value of edible mushrooms is not compromised and they are still rich in the nutrients needed by the human body. At present, in the context of "medicinal food homology", developing edible mushrooms into functional products is the main way out for edible mushrooms. Researchers need to have a comprehensive perspective on edible mushrooms, not only studying the known nutritional elements in edible mushrooms, but also increasing the research and development of unknown elements in edible mushrooms, enhancing the market competitiveness of functional edible mushroom products, and promoting their hot sales. 3.3 Building a functional product industry chain for edible mushrooms and establishing brand awareness
With the improvement of people's quality of life, people are paying more and more attention to the maintenance of their bodies, and the attention to various medicinal and food products that exist in the market has increased. Currently, not only elderly people pay attention to health preservation, but young people are also increasingly concerned about maintaining their bodies. Health products are no longer exclusive to the elderly. The health product market in our country is still in the development stage, and the quality of health products in the market is also uneven, leading to low consumer trust in edible mushroom health products. Brand awareness is an important factor affecting consumers' purchase of food and medicine related products. If the brand awareness of a certain food and medicine related product is high, consumers will tend to purchase it. On the contrary, low brand awareness will lower consumer purchase rates. Therefore, when developing functional edible mushroom products, attention should be paid to establishing the corporate brand. If the brand awareness of functional edible mushroom food is high, the product will receive consumer attention and love, promote the research and development of functional edible mushroom food, and achieve a virtuous cycle of development of functional edible mushroom food. 04
Conclusion
In summary, functional foods made from edible mushrooms have broad market prospects. They can be used as both food and medicine, fully demonstrating the concept of "medicinal food homology" and providing the necessary nutrients for the human body. At present, the registration scope of edible mushroom functional foods in China mainly focuses on enhancing immunity, relieving fatigue, preventing cardiovascular diseases, etc. Among them, edible mushroom functional foods related to anti fatigue and lipid-lowering occupy the first place. In the context of "medicinal and edible homology", the research and development of functional foods made from edible mushrooms should focus on improving their advantages, continuously improving the industrial chain, increasing the brand awareness of functional foods made from edible mushrooms, and allowing more consumers to understand functional foods made from edible mushrooms. Developers should seize the existing opportunities and classify edible mushrooms based on the concept of medicinal and edible homology, and develop different series of functional edible mushroom foods.
Shaanxi Huike Botanical Development Co., Ltd. a integrated enterprise which is focus on natural products, plant extract related products and services.We mainly focus on pharmaceutical, functional food, Freeze-dried powder,Natural Pigment,Homology of medicine and food,beverages and other business services.
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2024-04-12
Shaanxi Huike Botanical Development Co., Ltd.
